The Coats Company Joins with Victor Capital Partners to Accelerate Innovation and Growth

January 9, 2024

Victor Capital Partners

Victor Capital Partners (“Victor Capital”), a leading middle market private equity firm investing in branded, mission-driven companies in specialty consumer, industrial technology, and business service industries, today announced that it has completed an acquisition of The Coats Company (“Coats”) from Vontier Corporation.

Coats is a 75-year-old global manufacturer and distributor of Coats-branded wheel service, alignment, inspection, lift and shop productivity equipment and services. Its current manufacturing location and office in LaVergne, Tennessee will serve as headquarters of the newly independent company.

“We are excited to partner with the Coats team and support the next chapter of the company’s growth,” said Doug Korn, managing partner of Victor Capital. “Together, we will work to accelerate investments to achieve Coats’ future potential as a bigger, stronger company with an expanded product portfolio and robust national service offering.”

Coats will continue to be led locally by its existing executive team. Mauricio Sartori will serve as President and CEO. He has over 30 years of industry experience leading global and multi-regional businesses with Gilbarco Veeder-Root, Honeywell, Accenture, and McKinsey & Company.

“We are thrilled to be partnering with Victor Capital and tapping into their deep expertise in developing strong, vibrant, innovative industrial businesses,” said Sartori. “The Victor Capital team shares our values of collaboration and customer-focus and is committed to building upon our legacy of great people, quality products, and a powerful brand.”

Coats provides a broad product offering, directly and through a strong distributor network, to its primary customer base of repair shops, tire dealers, big box retailers, and car dealers. Its service division offers a nationwide network of mobile service technicians that deliver installation and repair services to ensure the uptime and reliability of critical equipment.

Current Capital Partners acted as financial advisor to Victor Capital. Maranon Capital provided financing in support of the transaction. Blank Rome served as legal counsel to Victor Capital.


About Victor Capital Partners

Victor Capital Partners is a leading middle market private equity firm investing in specialty consumer, industrial technology, and business services companies. We focus on resilient industries and mission-driven branded businesses with outsized growth potential. Our name stands for victory because we help build companies that are well-positioned to win for their people, customers, and communities. For more information, visit


About Vontier
Vontier (NYSE: VNT) is a global industrial technology company uniting critical mobility and multi-energy technologies and solutions to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves – delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement built upon the foundation of the Vontier Business System and embraced by over 8,500 colleagues worldwide. Additional information about Vontier is available on the Company’s website at


About The Coats Company
Coats is a global leader in manufacturing and distribution wheel service, alignment, lift and inspection equipment for the automotive market. With a legacy of over 75 years, Coats is committed to delivering equipment that is “Engineered to Perform, Designed to Last.” Their products are built with quality, durability, and usability in mind. They have a dedicated team of top-notch direct technicians across the United States to support their customers and their Coats equipment. They are proud to be made in Nashville, Tennessee while supplying equipment globally to their customers. Drawing on decades of expertise, market perspective and innovative engineering, Coats keeps repair shops, tire dealers, big box retailers, and car dealerships rolling and ready for rapid industry evolution. For more information, please visit