FOR IMMEDIATE RELEASE
Victor Capital Partners Announces New Branding and Website, with Brand Promise to Build Companies that Win for All
NEW YORK – June 22, 2022 – Victor Capital Partners, a leading middle market private equity firm building differentiated, branded businesses in target sectors, announced the launch of its new brand positioning, redesigned logo and website. The new brand reflects the next phase of vision and growth for the firm.
“Victory is building great businesses that win for their people, customers and communities, and the new Victor Capital Partners brand exemplifies this passion for branded growth in the middle market,” said Doug Korn, managing partner of Victor Capital Partners. “Our new positioning and identity are engaging, mission-focused and modern – words we use to describe not only our image but our ‘real partnership’ approach with management teams to create more valuable, durable and sustainable businesses.”
As a demonstration of the new Victor Capital Partners brand, the firm also launched the Victor Incentive Partners (VIP) Program rewarding individuals and advisors for introductions to new investment opportunities. VIP is a framework that offers financial rewards and philanthropic donations for referring new platform companies and add-on opportunities to accelerate growth within the existing portfolio. Victor Capital Partners will offer a tiered cash award for executed letters of intent and for completed transactions and will make a sizable donation to eligible non-profit organizations in the name of the VIP.
Victor Capital Partners is known for pairing its deep industry experience and resources with its unique brand and mission-led model to help exceptional management teams ignite mission and unleash their full potential. While the firm is in a period of expansion, its focus on growing specialty consumer, industrial technology and business services companies remains unwavering.
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About Victor Capital Partners
Victor Capital Partners is a leading middle market private equity firm investing in specialty consumer, industrial technology and business services companies. We focus on resilient industries and mission-driven branded businesses that are capital-efficient with outsized growth potential. Our name means victory, and as it suggest, we build companies that are well positioned to win for their people, customers and communities. For more information, visit https://victorcapitalpartners.com.